Kids and Booze

Christine Whelan | Posted on 05/24/10

A few months back, I raised some concerns about Camel's advertisements marketing cigarettes to teenaged girls. So is it the same thing when alcohol companies advertize on Facebook and post videos on YouTube? Researchers at American University think so, and are calling on the FTC to step in.

Underage drinking is a problem, but it's not just the under 21 set who is on Facebook these days. According to

With the rapid growth amongst older users, the majority of US Facebook users are now over 25. There are now 6 million users 13-17, 19.5 million 18-25, 13.4 million 26-34, 9.7 million 35-44, 4.6 million 45-54, and 2.8 million over 55. In other words, there are more Facebook users 26-44 than 18-25 today.

Now, if you could prove that they were specifically targeting their ads on Facebook to teens, then we'd have an issue. But until then, I think it's a bit over the top to cry moral outrage.

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